let’s get to know each other. we’ll start.
At Novl, our mission is to help your business embrace authenticity, stand out in a saturated market, and transform into something truly unique—something novl. Whether you're a startup or a long-standing company looking for a refresh, we specialize in crafting tailored strategies that align with your goals and resonate with your audience. With a focus on innovation and creativity, we’re here to elevate your brand and help you succeed.
We firmly believe that no matter what the project is, it’s not just about design—it’s about telling your story. From thoughtful visuals to cohesive narratives, we create brands that feel authentic, relatable, and bold. Let’s work together to create something extraordinary and unforgettable.
Meet your brand strategist
benja matteson
Founder + creATIVE DIRECTOR
Hi, I’m Benja—the founder and creative strategist behind Novl. I’m passionate about bringing brands to life through compelling design and storytelling. I’m inspired by earthy tones, sleek aesthetics, and meaningful narratives, combining creativity and strategy to help brands truly stand out. I live in Nashville, Tennessee, with my wife and our golden doodle, drawing inspiration from the city’s vibrant culture and artistic energy.
Outside of Novl, I’m a poet and novelist who thrives on creativity. I love coffee, art, writing, and exploring the world through travel. My passion for content creation fuels my mission to build authentic brands that not only look great but also connect deeply with audiences. For me, every project is an opportunity to create something both beautiful and impactful. I can’t wait to connect with you and help your brand become truly Novl!