Your Ultimate Brand Audit ChecklistEvaluate your brand’s strengths and identify opportunities for growth with this simple guide! Contact Information Name * First Name Last Name Company/Organization * Website (if applicable) http:// Email * Phone * (###) ### #### The following questions are designed to help us understand where your business currently stands in terms of branding and value. Simply check off each statement that aligns with your business. Brand Identity Logo Is your logo memorable and unique? Does your logo work across all platforms (digital, print, social media)? Colors Are your brand colors consistent across all materials? Do your colors evoke the right emotion for your audience? Typography Is your font choice consistent and easy to read? Do your fonts align with your brand's personality? Brand Voice and Messaging Mission and Vision Is your mission clear, concise, and inspiring? Does your vision align with your long-term goals? Tagline Do you have a tagline? Is your tagline memorable and concise? Does your tagline clearly communicate your value? Voice and Tone Is your brand’s tone consistent across platforms (e.g., playful, professional)? Does your messaging resonate with your target audience? Website and Online Presence Website Design Is your website visually appealing and on-brand? Is your website mobile-friendly and fast? Content Is your website copy engaging, clear, and SEO-optimized? Are there clear calls-to-action (e.g., “Contact Us,” “Buy Now”)? Social Media Are your profiles consistent with your brand (logo, colors, tone)? Are you posting regularly and engaging with followers? Customer Experience Brand Perception Are you collecting feedback from your customers or audience? Does your audience perceive your brand as trustworthy and credible? Touchpoints Are all customer touchpoints (emails, packaging, social media) cohesive? Are you delivering an exceptional and memorable customer experience? Marketing and Strategy Target Audience Is your target audience clearly defined? Are your marketing materials tailored to their needs and preferences? Content Strategy Do you have a clear plan for creating and sharing valuable content? Are you using data to track which content performs best? Competitor Analysis Are you monitoring competitors and staying unique in your approach? Do you understand what sets your brand apart from theirs? Thank you for completing the brand audit checklist! Your responses give us valuable insight into your business’s current position and provide a solid foundation to build upon. We’ll be in touch soon to kick off a free consultation tailored to the needs highlighted in your audit. Let’s make your brand novl!
